Senior Marketing Officer
- Sales and Marketing
- London, England, United Kingdom
- £ 22000 - 35000
- Permanent
- 2 years ago
- SEO
- +3
Sales/Lettings Manager
- Sales and Marketing
- 1 year ago
- £ 25,000-40,000 Per Year
- London , England, United Kingdom
- Permanent
Job is closed!
Job Description
Purpose:
- To create the largest active market share of any agent in the area.
- To maximise revenues and activity levels within the branch
- Maximise resources to increase operational profitability
- Directly generate fee income
- Develop long term client relationships to ensure client retention
- Monitor activity to ensure compliance with legislation and ARLA code
- Ensure that staff are focussed on Core priorities of the business
Key responsibilities:
- Actively ensure you grow market share in your coverage area regardless of market conditions whilst meeting all financial targets, personal targets and keeping branch expenditure within budget
- Ensure all your staff achieve their targets and negotiator budgets. Monitor progress of all staff, coaching and motivating to improve performance
- Personally generate fee income in excess of personal cost to the business. Agree strategy & business model for achieving this with the Director and specifically report on the success against this business model on a monthly basis and as part of attendance at group operations meetings
- Ensure branch staff adhere to the company core business priorities and constantly deliver exceptional client standards
- Ensure staff are fully prepared for periodic reviews & budget meetings with company directors. Provide business proposals to the Operations Director/Managing Director as part of these periodic reviews that specifically address the objectives of market share and revenue growth within the area and its surrounds
- Maximise centrally controlled canvassing campaigns and develop local canvassing initiatives on a weekly basis in line with canvassing targets
- Ensure all branch marketing material is creative and engaging
- Ensure a quality property register is maintained and appropriate marketing reviews undertaken
- Ensure client relations are maintained through weekly client calls regardless of viewing activity to re-enforce quality feedback to Vendors/Landlords and where appropriate, full re-appraisals are undertaken
- Ensure office diaries are structured and organised in order that adequate time is given to key activities (e.g. applicant management, client feedback, canvassing etc). Ensure protected time is given to staff and monitor performance to ensure staff are creating business across all key areas.
- Ensure notes are fully utilised for client communication and allow for informed negotiations
- Monitor withdrawn/abandons rate and direct managers and teams on the corrective action needed when this falls below agreed levels
- Ensure branch adheres to all company procedures and pass regular branch audits
- Manage and authorise staff holiday requests ensuring there is always adequate branch cover.
- Adhere to, and ensure staff within branch adhere to, all HR policies and procedures including taking responsibility for health, safety and security of all staff
- Refer to Operations Director/Managing Director prior to any actions taking place relating to but not exclusive to recruitment, dismissals, disciplinary measures, staff remuneration, branch expenditure over pre-agreed budget, marketing initiatives that are not detailed within the branch guidelines or have not been pre-approved by a Director
- Attend weekly conference calls and quarterly kick off meetings and any other company initiative outside business hours
- Maintain a view on competitors’ actions and escalate any new initiatives which could be used to the company benefit
- Maintain a database of local competitors and be proactive in the recruitment and headhunting top talent
- Attend training sessions in order to remain fully aware of the company processes and to ensure continuity with staff
- Ensure quality of all branch produced marketing material is authorised and produced to the highest standard including press advertising and Niche photography
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